Frequently Asked Advertising Questions: A Guide for Small Business

Comprehensive guide, in a question and answer format, to Federal Trade Commission ("FTC") regulations of advertising by businesses. Intended for small businesses, but can also function as a consumer guide to illegal advertising practices. Topics covered include: what makes an advertisement unfair or deceptive, penalties that can be imposed and consumer remedies for violations, and specific rules for certain types of products and advertisements such as contests and sweepstakes, drugs, bait and switch advertising, and free trials and rebate offers. Includes links to more detailed information about many of the covered topics.

What business advertising practices are illegal?

What laws protect me from false advertising and unfair or deceptive acts by businesses?

When is an advertisement considered unfair or deceptive?